Based on WeChat’s product design how to do the precise operation of the public number

[Abstract] for the huge number of users concerned about the public platform, we push the information is not every user wants to see, which involves the precise operation of the public number.

 

based on WeChat’s product design, fourth, we talk about how to do the precise operation of the public number. We are the most common way to operate WeChat subscription number is a daily text push, service number four times a month to push the text. For a large number of users concerned about the public platform, we push the information is not every user wants to see, which involves the precise operation of the public number.

Rui uncle I understand the precise operation is to push the content to the user the most needed, accurate operation can be split into two modules: the first custom content, second user groups.

content customization

content customization is mainly in the production of content, according to different user groups, to produce different content. Here’s a simple example: if an online tutoring program involving primary and secondary education will be active again in April. In accordance with the normal means of operation, in the push of the picture and text must be in April online courses big sale, but this is not accurate. Can be subdivided: April primary online courses, the price reduction, junior high school curriculum in April.

content customization should be able to understand, I do not talk about the depth, mainly in terms of user groups.

user group

when the content is customized, how to put the specific content to the needs of this part of the user’s body?. WeChat public platform has provided us with a very simple grouping tool: user tags. In our group, can be carried out in accordance with the label group.

 

but the grouping function is relatively weak, if there are 100W users, with the manual to group is obviously impossible. Therefore, it is necessary to complete the user group. Fortunately, WeChat platform provides the user management interface, so that we can manage the existing users to create, delete, move and other operations. With the user management interface, we will be able to focus on the realization of the user groups. Here are a few simple examples:

example: according to the province of the user group, we can get the user from the city in the province of the city, and then grouped according to the provinces of the city;

case two: a little more complicated, before based on WeChat’s product design 01: registered login and account system design referred to the platform and WeChat users get through. User A (public number, the user focus and openID Association) in the Jingdong often buy diapers, determine the A user portrait of mother, we find the corresponding openID based on the userID platform, through the user management of mobile user interface.