The characteristics of
WeChat is a private, interactive platform, enterprise can through WeChat and users more direct in-depth communication, it also makes the WeChat marketing cost is much higher than micro-blog, the propagation speed is less than micro-blog, but the impact on users is far-reaching, suitable for brand and customer relationship maintain.
in early 2011 launched a Tencent Inc called " WeChat " instant messaging tool, just in less than two years, the number of users to break through the 300 million mark. Today, WeChat has become the most important social networking tool for mobile Internet users. Since WeChat launched since it brings people the value can be said to be the shock type, with WeChat, interpersonal communication and social communication mode has been completely changed, these changes have greatly accelerated the transformation process of marketing strategy. Especially in the short term can be gathered by users of WeChat’s huge user group (circle of friends, brand community) is a social media marketing focus, it play an important role in the business of brand marketing.
WeChat marketing refers to the use of WeChat or enterprise platform, through the delivery of valuable information to the user to enhance the brand or product, service sales growth of a marketing strategy. Internet plus marketing is a hot topic, its essence is to build a social media platform, to carry out marketing activities, WeChat marketing is an important way in which. In the Internet industry through a variety of channels may also get millions of micro-blog fans, but the one-way transmission of the characteristics of the information is still very obvious, really can make marketing information into the psychology of audience is unknown. But unlike micro-blog, WeChat Force push function makes the information can be 100% to the target audience, WeChat is characterized by a private, interactive platform, enterprise can through WeChat and users more direct in-depth communication, it also makes the WeChat marketing cost is much higher than micro-blog, spread the speed is less than micro-blog, but the impact on users is far-reaching, suitable for the brand and customer relationship, so it is widely used in brand marketing.
from the user’s point of view, the impact of WeChat fans is significantly higher than the impact of micro-blog fans, which is mainly due to WeChat’s " interactive " advantage. WeChat fans are active to add by the user, the move itself implies the users of such products or brands are more interested in marketing information delivered to the user through the WeChat public platform, the conversion rate will be high, and because WeChat is one of the tools of contact, and one to one relationship has a natural basis of trust. Regardless of the goodwill from the brand, or from the merchant transformation, WeChat marketing is unmatched by any other Internet channels.
with the development of WeChat marketing, the concept of community economy has been gradually attached importance to. The emphasis here is not on the economy, but on the community. Mobile Internet era, the community has not only your relatives and neighbors