It looks like Pokemon Go isn’t quite dead yet. The hugely popular mobile title got a big boost thank to its Halloween-themed update. Revenue was up 2.3 times from the week before the event started and daily revenue for October 29 was at its highest level since September 10.The event ran from October 26 and ended today, November 1. Between October 25 and 29, the event earned Niantic $23.3 million. During the time period from October 18 to 22, the game brought in $10 million. The graph below (from App Annie) shows how revenue more than doubled from October 24 to 29. The graph below that one (from Sensor Tower) shows how the game’s revenue rose by 133%. During the event, players encountered more “spooky” Pokemon. These included Haunter, Gastly, Gengar, Drowzee, and Zubat. Because it was Halloween, players got to earn more candy. Also, there were double the rewards for catching and then transferring new Pokemon to the professor. There were also increased awards for walking with a buddy Pokemon.Given how successful this event was, there is little doubt that Niantic will have more. As I stated before, we’re in the middle of the holiday season so don’t be surprised to see Pokemon Go events centered around Thanksgiving, Christmas, and New Years. It might be harder to physically go out and partake in winter holiday-themed Pokemon Go events, but those in warmer climates should have no problems.In general, holiday events should be enough to keep Pokemon Go afloat for a while longer. With that said, it should be noted that no significant change was made to the game — only to how rewards are distributed. If Niantic can enjoy this much of a revenue spike from simply doling out more rewards, it will be interesting to see what happens when a full-blown update is launched. I think it’s safe to say that we haven’t heard the last of Pokemon Go.
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